I’M ALASKA FU. The designer behind FU/CO, a multidisciplinary design house merging eastern traditions with western innovation. Rooted in the philosophy of immersive storytelling through design, FU/CO explores hidden narratives & creates objects, spaces and ultimately experiences that challenge perception.

本人付。我是付华品牌的创始人和设计师。付华品牌是融合东方传统与西方创新的多学科设计实室。秉持通过设计打造沉浸式叙事的理念，从故事，并创造物件、空间，最终塑造颠覆感官认知的体验。

Throughout my life growing up in the east and moving to the west, I’ve lived between cultures, two philosophies, two ways of seeing. This duality shapes everything I create, down to the symbol of FU/CO. Derived from the Imperial Court, the double dragon now entwined acts as Ying & Yang. Digital & Physical. Past & Future.

Exploration has always been a huge passion of mine. From going into abandoned buildings as a child to throwing everything at a wall to see what idea sticks, I’m fascinated with the idea of venturing into the unknown. Through my designs, whether it be fashion, technology or architecture, I aim to inspire others to venture out. Never Idle.